Hi,
I suppose there's a certain amount of individual perspective involved in what a "good" product is, what a "not exactly good but acceptable" one is, and an "unacceptable" one. A lot of people seem to think that since Ruger will eventually fix their otherwise unacceptable gun, that means good customer service, and they praise the fact that "It took two or three trips back to the factory, but now it works just fine" when what they really should be saying is "I spent enough money on this item it should have worked exactly as designed right out of the box." If anyone here is in that camp, I feel sorry for you. For at least two reasons, the first being you didn't get what you paid for out front, and the second being that as long as you don't raise holy he(ck) about that fact, the company will continue as it's been doing. No penalty, no change.
"But guns aren't like a lot of other products" some will be be quick to tell us. No, they're not. The purchase of them is highly regulated, so you can't take one home and just bring it back because it doesn't work right and exchange it for one that does--no, it's yours, and you have to be content with letting the people who couldn't build it right the first time try again and again. Now, if that's not discomforting enough, there are plenty of costs associated with getting a new one, even if the factory decides the one you sent back is such a lemon it deserves to be replaced. Again, the consumer is being punished for the misdeeds of not himself, but the manufacturer of the product he's bought.
Now I don't know what kind of an alternative universe of marketing allows that kind of behavior by the manufacturers, but the mainstream certainly doesn't seem to. Ruger has no warranty, written at least, and by that fact, there's no credence in an oral one. All they say is they'll try to make you happy if you get a bad one. What's that mean? They're under no obligation to make things right, so one of these days the bean counters will figure out what it's costing them for the crack customer service team, and a vote will be taken to eliminate that branch. Now you've bought the equivalent of a used car: sold "as is, where is" and that's that. Any repairs will be on the customer. Will that happen? Who knows, but if gun sales start to decline because of a lowered political-economic push, the CEO's gonna be hard pressed to keep those stockholders happy, especially the ones who bought their stock at four times what I sold mine for when I thought it was already a little higher than it should be. Ruger's done a number of things I'd think are desperation moves over the last few years, so nothing they might do next would surprise me a lot.
There's an old adage to the effect that it takes a lifetime to build a reputation, only minutes to destroy it. Ruger's enjoyed a decent reputation for years, especially when Bill, Sr. was still alive. But for many of us, the QC issue ruined it. I won't say I've bought my last Ruger, because there are a couple of older ones I'd like to have if I can find good specimens at the right prices, but it's pretty much a certainty I'll never buy another new one. Too much of a crap shoot based on my previous experiences. And even if Dr. Deming himself were to rise from the grave and get the attention of Ruger's management regarding the QC issues and they fixed it so they were truly turning out zero defect products, a lot of us have suffered the "once bitten, twice shy" problem, and we're not going to spend more of our own hard earned money to find out we're now wrong. Worse than that, when asked by prospective buyers about the Rugers we already have, at least some of us will answer honestly, which costs sales.
All in all, Ruger's QC may well be getting "better" but that's a relative term. Compared to "horrible", "bad" is an improvement! My old gunsmith boss liked to say "Ruger's designed a lot of good guns over the years. They just haven't built one yet." That said, I'm in agreement with the OP they need to concentrate on a core business and do the best they can with it rather than continuing to try to be all things to all the market and really doing a half baked job of it. Will they? Ask the CEO...
Rick C