Ale-8(1)":1meg8g8x said:
There must certainly have been enough to convince the Ruger marketing team . . . we would hope. One wonders how many gun sales are necessary to be profitable.
Ya know Ale, when I read the above statement, it made me think of something that occurs locally. I'm on the range committee at one of my local gun clubs, and I attend all the club's monthly meetings.
EVERY SINGLE year the club runs a raffle for a hunting trip in Maine. It is very unpopular and loses money every year to the tune of $1000+. Yet they keep doing it. Why ? Because there are several members of the board of directors that like to hunt in Maine, and THEY think the trip raffle is just fantastic, despite the yearly losses, which the club CAN NOT AFFORD.
My guess is that there are some 32 afficionados in the marketing research department at Ruger, and they have convinced the higher ups that this caliber will be a success. The good thing is, since they're using existing platforms, probably not much money was invested in the development of the new guns, so there's most likely not much financial risk to Ruger.
I'm glad that there's people excited about the new releases, but I can't consider myself one of them. I just don't get it ... I don't get the caliber, or the platforms chosen for it ... other than being 'neat', they just don't make any sense to me. Why wouldn't Ruger come up with guns that would have almost universal appeal, like the 22lr SP's, GP's, or bring back the 'Six' lines in some generic, popular, and available calibers ? If they did that, there would be almost universal cheering here rather than the almost universal scratching of heads ...
REV