Hi,
I read it that the gentleman just prefers a custom seater plug (fitted to a particular bullet) and the Lyman M-die to the "one size fits all" plug, found in so many dies, and the conventional flaring die. Don't think he's trying to tell us to insert the cast bullet in the case w/o SOME kind of expansion of the case mouth, as one would do w/ a jacketed bullet.
Concerning the "Thou shalt not" proscription w/ regard to the use of factory crimp dies, I wouldn't argue w/ the fellow, as he's made at least a few more cast bullets than I have! Instead, I'd use the results as my guide. If the bullet lands where I want it to, loaded however I prefer, I'm probably "doing it right." For me, in my gun, w/ my loads, that is...

One great thing about handloading is there are MANY ways to do a lot of things, and while each one will work for some people, at the same time it might be problematic for others.
As such, I tend to be skeptical of "This is the ONLY way" comments. Otherwise, looks like he does a good job!
Rick C