You young guys can hunt with ugly rifles if you want. It's not for me. I have enough flatbolts to cover any base I need for the rest of my life.
I went through that stage at one point. I owned several Remington 788s. All shot very well. But, they didn't feel as well in the hand, or pleasing the the eye, so I eventually sold them annd bought more M77s.
To each his own.
I'm sure both Ruger and Walmart will do well with this new Ruger rifle. There will probably be young guys pawning grandpa's flatbolts to fund the new Ruger American.