Tecovas started out with the business model of selling direct to consumer. They grew very large, very fast. The boots are made in Leon, Mexico, which is like the boot making capital of the world. Their boots are very nice quality, like I said, they use lemon wood pegs in the soles.
Lemon wood will expand and contract with the leather as is gets wet. If they used brass nails, the brass would be pushed out as the leather gets wet and swells. If the leather gets wet I should say. But they heels are leather, not a composite "leather board" material that some companies use to save money.
Anyway, now they have some stores around. I guess you don't shop at the NorthPark Mall in Dallas, huh?

They have a store there. It's a pretty nice store. They have that store, so you know Lucchese had to open a store in the same mall, just around the corner. Kind of funny.
But when Tecovas got started, since they didn't have any retail stores, and the boots were more or less made to order, they didn't have much overhear, they managed to become a really big company, practically overnight.
I'm not advocating for them, just some basic info. I've got a pair of Lucchese boots, made in Texas. I don't think I would buy a pair of Tecovas. I don't really like the men's boots they have.