The wrangler achieved a few goals for Ruger:
1. More competitive in the lesser priced .22 handgun market.
2. Boost their .22 handgun sales since the SS costs so much to make now. And Ruger has sold so many SSs over so many years, they have to compete with the sales of their own guns on the used market!
Cost Savings:
The secret to cost savings of the wrangler is MIM small parts rather than casting them. And to a much greater extent the replacement of the prep for nice blued or polished stainless finishes. Lots of labor savings in time and less highly skilled/paid employees! The spray on ceracote finish doesn't quite hide a multitude of the rough metal surfaces underneath! You could not sell a gun like that by just bluing over it. The zinc grip frame instead of alum alloy is the final cost savings.
Another thing Ruger solved with the wrangler free spin cyl was the easier chambering of ammo over the new models since introduced in 1973. And they didn't have to resort to the additional cost of the RIPS system for proper chamber-to-loading-gate alignment like they introduced in the New Vaquero and NM Flattops in 2005.
This Super got me thinking after the above analysis:
1. The quality, low price point has been very successful for Ruger, lots of sales, many different options
2. There is now a steel alloy cylinder frame offered, some have speculated the demise of the SS6
Could this open the door for something a SS7 in the same cost saving strategy?
Could this lead down the road to large frame revolvers with the same cost saving strategy?
May be that the coated finish could be offered in other models for a big difference in current prices