As stated above. It's a national publicity push to demonize firearms and anybody who enjoys them. It has been going on for decades. But,, with the passage of CCW,, and the many folks getting it,, many more people are carrying & bucking the PC crap.
Sadly, as noted,, corporations are so PC anymore that the powers that be try & inject THEIR morals & positions into the business model. They THINK that they can do what the anti's haven't been able to do,,, push guns into an evil spot & vilify all of us who enjoy them.
They truly believe the gun is evil & not the thug behind it causing the crime.
Recently,, we had a college campus shooting in Charlotte NC. Two students were killed & other wounded. It would have been worse,, EXCEPT that one of the 2 killed chose to rush the gunman, and FIGHT. It caused the gunman to flee,, but it cost the student his life. He was from my local area. He was in the ROTC,, and known to help others. It wasn't surprising to hear he was a fighter & not a sheep.
Yet,, NOW,, locally,, they are creating funds & "help" to others to "stop gun violence" in his name. he was given full military honors at his funeral. While he may not have served active duty yet,, he was going to, and was willing to charge the gunman. A true soldier.
I bet he would NOT want to have his name used or his memory linked to something that would stop or restrict our freedoms.
Yet,, that's exactly what so many want to do. Use ANYTHING they can to make us all sheep & let only the military & police have guns. So, business owners,, are now using their beliefs in how they do business.
ONLY when these business see a DROP in sales or when they suffer monetary losses will they understand the impact we have. Dicks Sporting goods is a prime example. And Dicks owns Field & Stream. I have written a polite but firm letter to both corporations,, stating how I will no longer spend my money in either store, AND how I will tell others about how they are against Freedom!
ONLY when we stop being complacent,, and start fighting such things will it turn around. Polite letters & emails to corporations are what is needed to show them we are serious. But we have to also show them by NOT spending our money with them.
As the old saying goes; "Money talks,, & BS walks!"