Remember though that one of Bill Ruger's qualities was incredible frugality. So his lighters were not even Zippos, probably because a batch of Zippos would have ended up costing him a dollar more than the knock-off brand. So his were made by Price Associates according to the flyer in the box.
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On the bottom of the lighter where a "Zippo" should be stamped, it is just blank.
I can't recall whether the Jack Knode lighter is a Zippo but I think it may be. It is in a curved glass display case that is always problematic to get into because you can only access it from the back which is up against a wall, so you have to pull it out and whenever I do that a bunch of stuff falls over. That case has all the WBR desk stuff in it. Before I got married, that case sat out on the dining room table, but my wife had other ideas so now it is back in the office on top of a bookcase. This is the case (with a lot of glare), and you can see the lighter standing up, right of center:
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The Lucite block in the back on the right was WBR's own NYSE commemorative certificate from when RGR went public in 1993, underwritten by A.G. Edwards. 1.75 million shares priced at $22.50/share = $39,375,000. The woodgrain box in the back center is what the Lucite stock trophy came in and it has a white sticker on it with Bill's name, since several other executives received similar blocks.
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Just left of center in the case is Bill's New Hampshire driver's license.
Behind the driver's license is an ivory colored thing that looks like a spool and it contains a roll of developed negatives. When You unroll the film a little, you can see a picture of a small ragtop sports car with the license plate "GUNS" and a woman who did not appear to be Bill's wife. When I posted that info years ago, WBR Jr. contacted me and was very interested to get a set of prints from that roll of film, but he never sent me the money to pay for it, so I never had the prints made, and now he's gone too.
The light blue box in the center with tissue paper coming out of it is a box of WBR business cards printed by Tiffany's. They simply say:
William Batterman Ruger
President
Sturm, Ruger & Company, Inc.
Southport, Connecticut
In fancy calligraphy script. I guess they would be more appropriately referred to as calling cards since there is no contact info.