Reese's Thins...does anybody understand this?

[caryc]

So they made Reese's peanut butter cups in a new thinner size. So, you get less chocolate. This is supposed to be better? I don't get that.

Was there a problem with the original size? Were people complaining that they were too thick?

Kind of seems like when they changed the recipe and came out with the new Coke. Everybody hated it and they had to go back to the "old" Coke. I was always a Pepsi fan anyway.

"NEW" is not always better.

 

[Bob Wright]

CaryC,

I'm with you. I've tried to explain it to our local bigwigs that sometimes the best thing to do is do nothing.

The head of the engineering department where I worked used to say "If change is not necessary, it is necessary not to change."

Bob Wright

 

[Bear Paw Jack]

"NEW" is not always better."

I'm a firm believer in that. I see no point whatsoever in the thin Reese's. If I want a Reese's I want a real one. Maybe even with dark chocolate.

 

[gramps]

Change for the sake of change isn’t progress IMO. That being said, my daughter has a serious addiction to Reese’s Mini white chocolate cups! OTOH Oreo has a sandwich with carrot cake cookies that are crispier than the chocolate ones, cream cheese in between! 8)
gramps

 

[caryc]

"NEW" is not always better."

I'm a firm believer in that. I see no point whatsoever in the thin Reese's. If I want a Reese's I want a real one. Maybe even with dark chocolate.

Well...maybe the chubbos will feel better when chowing down on a pound of the thin ones rather than a pound of the thick ones.

 

[fiasconva]

You pay the same or more for less. What could go wrong? *s* Why do consumers keep falling for this?

 

[ptypegreen]

The "new" Butterfinger candy bars are atrocious!

 

[Achigan]

“Follow the money...”

 

[Colonialgirl]

Changes that were NOT for the better:

Baby Ruth Candy Bars: Fewer Peanuts, no solid core, less chocolate
3 Musketeers Candy bars : three sections disappeared and the bar got smaller
Coke (already mentioned)
Hersey Bars: got smaller
PayDay Candy Bars: fewer peanuts

I'm sure others can add more to the list.

 

[Dan in MI]

You've missed the point completely. They didn't replace the original it's ANOTHER version. More sales for another niche market with little to no cost.

Regular Reese's, Mini Reese's, fun size Reese's, Reese's pumkins, Reese's trees, thin Reese's, white chocolate Reese's. All the same but slight variations in chocolate to PB ratio. Matching every portion of the market to garner that extra .05% share.

 

[caryc]

You've missed the point completely. They didn't replace the original it's ANOTHER version. More sales for another niche market with little to no cost.

Regular Reese's, Mini Reese's, fun size Reese's, Reese's pumkins, Reese's trees, thin Reese's, white chocolate Reese's. All the same but slight variations in chocolate to PB ratio. Matching every portion of the market to garner that extra .05% share.

Who are you talking too? I didn't miss the point. I just don't know why they need thin Reese's peanut butter cups sitting next to the regular ones on the shelf. What's the motivation for buying the thin ones?

I wouldn't buy them.

 

[kramden]

They're a dieting miracle. You'll lose all kinds of weight.

 

[gramps]

They're a dieting miracle. You'll lose all kinds of weight.

Ha! That is what you think! You just end up eating MORE cause they are less.
geamps

 

[gasbag]

Reese's peanut butter cups are thinner?
OK that does it.
I just lost the will to live.

 

[Dan in MI]

Who are you talking too? I didn't miss the point. I just don't know why they need thin Reese's peanut butter cups sitting next to the regular ones on the shelf. What's the motivation for buying the thin ones?

I wouldn't buy them.

You asked if anybody understood it. I explained the logic. Just because you don't like them doesn't mean other people don't.

Personally, I like the fun/bite size best. Regular are ok, the super tiny are horrible. My wife an daughter go gonzo for the seasonal pumpkins and trees. All have a slightly different ratio of chocolate to PB.

 

[caryc]

Eat a pound of regular ones or a pound of thin ones, there is no difference. You're still going to get just as fat.

 

[nrobe50]

what the hell happened to nickel candy bars?

 

[gasbag]

what the hell happened to nickel candy bars?

You got old.

 

[Tenbore]

Less product for the same or more $. Marketing has to come up with a way to sell it to the consumer as "new and improved". Just plain greed is what it is.

 

[Tallbald]

I always rationalized that if I took small bites of something I would be eating fewer calories. Ignored that I ate twice as much LOL. Don

 

[SamV]

Next time you go to the supermarket, check out how many different versions of Cheerios are on the shelf. According to their website, they have 16 permutations of Cheerios.
Oreo cookies? There used to be one Oreo, with maybe a couple of different sizes. Now? According to their website, 184 versions.
Gotta grab that market share!

 

[Skoopski]

As mentioned above, it’s a ratio thing. The chocolate to PB ratio is different.

That being said, there’s a lot of people out there that like trying new things. I work for one of the soda companies and we bring out new flavors all the time. People like variety. Some are hit and miss, and we know that, but you never know when you might have a hit on your hands.

Some of you sound like you would've said the same thing over indoor plumbing, cars, smokeless powder, and adjustable sights...

 

[BlkHawk73]

Simple marketing. Ppl see"new" as being better regardless of what's different. Reese will make a lot of money from people's "oooh, look, something new" and from those that are happy with a bit less. I know I find Reeses verrrrry sweet so sometimes a smaller bite isn't bad.

 

[Big Old Boy]

If you don’t like the new PB Cups leave them in the store for some one else, just a suggestion. I don’t like electric cars but if you buy one it’s ok by me.

 

[Bull Barrel]

Less product for the same or more $. Marketing has to come up with a way to sell it to the consumer as "new and improved". Just plain greed is what it is.

No, its marketing.
We, the stockholders demand profit on our investment. You cannot remain stagnant.
Many investors want immediate profit and as soon as you don't make the profit expected the investors move their money.
Its business.

 

[JohnBoy]

Reese's 'Thins' sound less fattening. They might even create a slimming effect in one's mind. Imagine if they called them Reese's 'Chubbos'!

As already stated, it is nothing but marketing hype.

 

[gasbag]

If you don’t like the new PB Cups leave them in the store for some one else, just a suggestion. I don’t like electric cars but if you buy one it’s ok by me.

Please stop using logic.
You keep it up and heads will start exploding.
It won't be pretty.

 

[RSIno1]

I'm sure a lot of this is pushed by ad companies trying to increase the number of things they need to pitch to increase their own pay check. I've always wondered how much cheaper products would be sans hype. About 10 years ago I found out every car sold had over $700 added for national marketing (TV/print ads by manufacturer) then the local dealer associations added some to cover local TV ads and the actual dealer passes on the cost of their newspaper ads and TV spots. All told over $1,000 out of your pocket for them to tell you why you need to drive their car.

 

[rugerguy211]

Changes that were NOT for the better:

Baby Ruth Candy Bars: Fewer Peanuts, no solid core, less chocolate
3 Musketeers Candy bars : three sections disappeared and the bar got smaller
Coke (already mentioned)
Hersey Bars: got smaller
PayDay Candy Bars: fewer peanuts

I'm sure others can add more to the list.

I have bag of mini BitO'Honey bars on my desk. "...The candy consists of almond bits embedded in a honey-flavored taffy, ...". So far half of them don't have a single piece of nut in them.
Tootsie Roll changed the size of the bar, but the package was the same size. In other words, the bar was 2/3 as long as the wrapper.
Milky Way bars suddenly had "25% fewer calories" written on the package. A close look showed the bar was 25% smaller than the previous bar.
Americans are really gullible when it comes to being bamboozled by marketeers, IMO.

 

[blackhawknj]

Sounds like hidden inflation. I stopped eating yogurt when all the companies reduced their cups to 6 oz.