On-line product reviews - AI or Human?

[GunnyGene]

This experiment should be an eye-opener for everyone:

https://suchscience.net/ai-generated-reviews-fool-humans-and-detectors/
Excerpt:

The findings have far-reaching implications for review platforms, businesses, and consumers.

Unscrupulous actors could exploit AI to generate fake reviews, eroding trust in online platforms.

Small businesses that rely heavily on genuine reviews may be disproportionately affected.

The study serves as a wake-up call for review platforms to rethink their authentication mechanisms and for policymakers to consider regulatory action to enforce transparency.

"The finding that large language models (LLMs) can cheaply and quickly generate online review texts indistinguishable from those written by humans," Kovács writes, "has wide-ranging implications."

As Kovács concludes, "Once consumers understand the ability of LLMs to generate authentic-looking reviews quickly and cheaply, it will likely lead them to second-guess whether a review was written by a person or an AI."

 

[gnappi]

The Packard car company had an advertising slogan that is just as valid today as it was early in the last century... "Ask the man who owns one"

There's no AI deception possible in a face to face discussion or perhaps a forum like this one from a trusted author. :)

 

[vito]

AI is changing the world we live in. There is no "putting the genie back into the bottle" and we just have to learn to live with it. We are already at the point of not being able to tell whether a written item, a photo, or a video is real or AI generated. For all I know, your original post was made by a computer using AI.

 

[GunnyGene]

AI is changing the world we live in. There is no "putting the genie back into the bottle" and we just have to learn to live with it. We are already at the point of not being able to tell whether a written item, a photo, or a video is real or AI generated. For all I know, your original post was made by a computer using AI.

Could be. And therein lies the problem. :devilish: ;)

 

[vito]

OJ Simpson was acquitted for many reasons, but one among them was the doubt in the veracity of the police. With AI able to fake photos, videos, voice recordings, etc. I wonder how often defense attorneys will be telling juries that the evidence presented by the prosecution is fake and likely created by AI and that their client is totally innocent. Without DNA and eyewitness testimony, getting a conviction may be close to impossible in the future.