New Variation...it has arrived !

[Lucky]

I noticed that the Ruger logo had changed on the website a while back and used the "Tell the CEO" link on the Ruger website to ask why the "S" was abscent. To my suprise I received an email responce in about a day from the CEO or his proxy. He stated that they were obviously rebranding Ruger to make it more viable for the future and trying to market their products to a wider audience. Furthermore, he stated that they were concerned that consumers would be confused by seeing the name "Sturm, Ruger & Co., Inc and hearing the firearms being referred to as "Rugers" as if they were two different companies. Although I've always simply used the name Ruger to describe my guns, I've never been confused by the two names. I really hate to see Sturm's name and his importance to the company taken away. I'd definetly like to see the S remain in the company logo. Just my 2 cents.

 

[caryc]

Yeah, Sturm died in 1951 and that name has been holding them back for 59 years.

 

[Ale-8(1)]

Yeah, apparently we've been so "confused" by the "Sturm, Ruger & Co. Inc" logo that we've not bought several zillion guns and made the company hugely successful.

I think it's simply pathetic.

 

[BlkHawk73]

Curious when the medallion will change on the other models. There's those on the Bearcats, the #1's, etc...

 

[gewehrfreund]

I just noticed on the new #1 I picked up yesterday that the name on the barrel is now "Ruger, Newport, NH" and no longer "Strum, Ruger Southport, CT". Looks strange. Too bad they didn't eliminate the hokey warning on the barrel when they got rid of Sturm's name........