That's got to be it... further marketing by Wallyworld ... that and possibly the tracking to see if someone 'inside' is buying it before it gets on the shelf.
From a profit stand point, why would Wallmart care if mom and pop gun dealer buys some or all of their ammo and resells it for a higher, same or even lower price... Wally's made his money either way... so, it's just away to show where it came from retail wise first.
From a profit stand point, why would Wallmart care if mom and pop gun dealer buys some or all of their ammo and resells it for a higher, same or even lower price... Wally's made his money either way... so, it's just away to show where it came from retail wise first.