Speak English for Success

mohavesam

Hawkeye
Joined
Jan 4, 2004
Messages
5,847
City & State/Province
Rugerville, AZ
A rant bout the personification of inanimate objects - and subliminal submission to marketing.

Glock did this first, I guess, and although it was a clear marketing strategy, their ad copy used the term "generation" in a not-so-subtle replacement of "revision". And people bought it, albeit I suspect some never recognized it as marketing.

Revision is a technical term and was/is used to declare an engineering-recognized alteration or progression of design with specific differences from a previous version.
Generation refers most usefully to a common group of offspring of a living thing, animal or plant, which has procreated.

A manufacturing process or design is not defined by the misuse of the word "generation" as it of course, does not live, grow, or procreate in itself.
A revision of a set design or process is the correct use of English to describe a planned/executed change of an inanimate object.

Now even with Rugers, I see some trying to use the terms interchangeably, with which uses they are not.

https://www.merriam-webster.com/dictionary/revision
https://www.merriam-webster.com/dictionary/generation

It is written language and a specific vocabulary which separates us from the apes.
And the invention of coffee. Happy New Year.
 
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