Ruger

[chet15]

Well.... you folks have probably seen the rumblings, but you know the Ruger company is headed for a severe downward turn when they discontinue the 10/22-RB model 1103, the mainstay of the entire 10/22 lineup and the most popular modern firearm of all time.
It isn't just about speculation now... this new guy is destroying it.
Chet15

 

[Yaworski]

GrabAGun shows 95 variants of the 10/22. Maybe the plain jane isn't selling.

 

[hittman]

Harley did the same thing with their most recent ex CEO. Hope they can get the ship turned around.
The parent company of Jeep and Ram too …… he even positioned them believing by 2030 that 100% of autos in Europe would be electric and 50% in the US.

 

[Johnnu2]

Maybe he's a liberal.....

J.

 

[golferboy426]

Well.... you folks have probably seen the rumblings, but you know the Ruger company is headed for a severe downward turn when they discontinue the 10/22-RB model 1103, the mainstay of the entire 10/22 lineup and the most popular modern firearm of all time.
It isn't just about speculation now... this new guy is destroying it.
Chet15

stock is up 15% since he took over

 

[GasGuzzler]

stock is up 15% since he took over

This is how the auto industry works. They make money in the stock market not selling cars. We see how screwed up the auto industry is.

 

[golferboy426]

This is how the auto industry works. They make money in the stock market not selling cars. We see how screwed up the auto industry is.

Ruger itself does not own much stock They don't make much money it for sure

Key Ownership Details (as of late 2024–early 2026):

• Institutional Ownership: ~68%–69%
• Top Shareholder: BlackRock, Inc. (~17%)
• Insider Ownership: ~1.77%–14.35% (varies by source reporting)
• Other Notable Holders: Beretta Holding S.A. acquired a 7.735% stake in September 2025.

Sturm, Ruger & Company, Inc. (RGR) is heavily dominated by institutional investors, who hold approximately 61% to 69% of the company's stock
. Top institutional holders include BlackRock, Inc. with around 17%, State Street Corp (3.65%), UBS Group AG (3.23%), and Wellington Management Group (3.09%). Insiders hold a smaller stake, typically around 1.77% to 3.28%.

 

[Sam Summey]

stock is up 15% since he took over

It still is not as high as it was in 2018-20 when I bought in. I can't afford to sell it without a huge loss.

 

[peachhead]

Hmm. Buy Anderson, lay people off, trim the fat, I guess.
Maybe there wasn't enough money in the RB? Looks for me like all the new models are a lot more expensive ones.

 

[Dan in MI]

It still is not as high as it was in 2018-20 when I bought in. I can't afford to sell it without a huge loss.

Sometimes it's better to take the hit and find a new, better, ride than sink with the ship over a long period of time.

 

[hittman]

Positioning themselves for sale.

 

[Watertender]

I have a feeling that Ruger ain't for people like us anymore. Think Chainsaw AL Dunlap who destroyed several companies including Sunbeam and Coleman Brands.

 

[peachhead]

I just don't understand that. Why someone would take a perfectly good company and pretty much wipe it out.
OTOH maybe that's what the Anderson people felt like.

 

[hittman]

Follow the money boys ……..

 

[PapaDetail]

Personal greed...

 

[chet15]

stock is up 15% since he took over

They are definitely reducing costs. Haven't heard if the Southport facility is up for sale yet but suspect it will be shortly. And there has recently been a 2nd round of layoffs.
So, we'll see how their GP does over the last quarter when their webcast is done.

 

[GasGuzzler]

I blame all the people that bought stainless short barreled laminate rail and fiber equipped large loop .45-70 Ruger-made Marlins with a butt pad.

 

[Star43]

If only we could go back in time when Mr. Bill Ruger was still running and watching over everything that was happening there...

 

[golferboy426]

They are definitely reducing costs. Haven't heard if the Southport facility is up for sale yet but suspect it will be shortly. And there has recently been a 2nd round of layoffs.
So, we'll see how their GP does over the last quarter when their webcast is done.

they took a big loss but less per share than most gun companies. Ruger stock tanked the day after the election... no federal gun owner threats for 4 years so no panic buying.

 

[Blackhawk Convertable]

If you invest with emotions, you will lose. And probably big. Few people understand that outside of the "magnificent seven" stocks, the rest of the top 100 are either treading water or losing money. If you believe strongly that the price will go up, wait. Otherwise sell and don't look back. Pick a solid top tier stock like TSLA etc. AI (which I'm not a fan of for personal reasons) is another hot pick. I love my Rugers. But to me they, as most stocks, they are a $100 company. That means that I am willing to lose $100 on a whim. But no more. If they go up, great. If they go down, whatever... That is the limit I am willing to chance on something I don't have a solid conviction that they are a market disruptor. By that I mean a company that forces all the other similar companies to change to keep up and compete.

 

[Yaworski]

I just don't understand that. Why someone would take a perfectly good company and pretty much wipe it out.

To make money. A company's only purpose is to make money for the investors. If Ford could make more money by selling out Geely, they would in a heart beat. The investors don't care about lost jobs, ruined lives, or destroyed communities; they care about profit.

 

[peachhead]

To make money. A company's only purpose is to make money for the investors. If Ford could make more money by selling out Geely, they would in a heart beat. The investors don't care about lost jobs, ruined lives, or destroyed communities; they care about profit.

Sure
but unfortunately the new owner always has a "better way" to do things and many times the company loses its customer base and goes to crap.

 

[Yaworski]

Sure
but unfortunately the new owner always has a "better way" to do things and many times the company loses its customer base and goes to crap.

However, the new owner makes money and then sells off the carcass for more money.

 

[Cholo]

I just looked at Ruger's 1911 offerings and they have cut way back there, too. There's only one CMD model, the original in 45. Gone is the LW CMD. The Officers are gone, as well.

 

[PapaDetail]

Getting rid of product that likley have higher manufacturing costs and lower margins. The 1911 takes more skilled labor/machinists to produce, even on CNC equipment. The better ones have some hand fitting of slides, all not in Ruger's wheel house. Plus with the older/more skilled work force leaving or being layed off to save costs, the ability to produce more complex machined firearms goes by the way side.

Maybe they will eventually outsource the 1911 like the Red Label III (ouch).

Note how quickly the Koenig and other 1911 offerings disappeared from the Customer Shop.

 

[chet15]

Well, an RENE member just made the comment that he thinks Beretta would like to start production in a modern facility in the United States.
So is Ruger making floorspace for Beretta lines???
Behind the scenes, I'm wondering if a Beretta deal is a foregone conclusion?
Anybody know if Lacey Place in Connecticut has went up for sale yet? Or is that more Beretta production space? Employees had known since May 2025 that Southport was being shuttered.
Through it all I can't imagine all of the other firearms manufacturers not having the same sales conditions because of the current state of politics, and etc... it is an ebb and flo industry. And I can't imagine Ruger doing worse than other manufactures as far as bottom line, and being the Harvard University example for how to run a business.... zero debt.
Chet15

 

[PapaDetail]

Here's the listing for 1 Lacy Place, Southport, CT: https://www.loopnet.com/Listing/1-Lacey-Pl-Southport-CT/38307177/

I would not call the building suitable for modern manufacturing space.... Not even a good warehouse as ceilings are too low.

 

[Yaworski]

Well, an RENE member just made the comment that he thinks Beretta would like to start production in a modern facility in the United States.

Beretta USA built a new manufacturing facility in Tennessee in 2016.

 

[NH Rugerman]

I know that they sold off all of their library of guns…..one of a kinds, special serial numbers, experimental firearms, etc., that went back to the old man himself.

Very sad to see Southport being shuttered as it was the face of Ruger for so long….the past is officially in the past.

 

[Yaworski]

I know that they sold off all of their library of guns…..one of a kinds, special serial numbers, experimental firearms, etc., that went back to the old man himself.

New owners. Museum pieces don't generate revenue.