Back in June I wanted to buy a specific car, a Mini convertible. I called 11 dealerships, covering a sizeable distance from where I live, and not one had a new convertible on the lot. I finally found a dealer relatively close to us that had an allocation of two more convertibles coming from the Mini factory in the Netherlands, and that they would arrive with whatever colors and accessories the factory determined were appropriate, OR if I bought one my specs could be sent to the factory to get the car exactly as I wanted. I chose to go with that means of getting the car, and was not surprised that I had to pay full MSRP for this car, less a small incentive still in effect from Mini. Never before in my life have I paid full MSRP, always negotiating a discount, or negotiating a better than normal trade in value. In this case the car ordered was the only one that my wife had been desiring for years, and no trade in was involved, so I lived with paying MSRP.
I bring the above experience up because much to my surprise, paying full MSRP may have actually been a pretty good deal. One of my sons lives in southern CA, and he and his wife have been looking at new cars. He told me that routinely they are seeing cars on the showroom floor with anywhere from $3,000 to $15,000 added in dealer mark-up, above the MSRP sticker price. He has tried to negotiate and gotten nowhere. Apparently the supply of new cars, at least in that area, is so low that dealers can get away with this outrageous pricing.
Things have sure changed since my last new car purchase back in 2016 of a Dodge Durango where I was able to negotiate a price 15% below MSRP as well as a decent trade in for a Subaru Impreza that I used for the down payment.
I bring the above experience up because much to my surprise, paying full MSRP may have actually been a pretty good deal. One of my sons lives in southern CA, and he and his wife have been looking at new cars. He told me that routinely they are seeing cars on the showroom floor with anywhere from $3,000 to $15,000 added in dealer mark-up, above the MSRP sticker price. He has tried to negotiate and gotten nowhere. Apparently the supply of new cars, at least in that area, is so low that dealers can get away with this outrageous pricing.
Things have sure changed since my last new car purchase back in 2016 of a Dodge Durango where I was able to negotiate a price 15% below MSRP as well as a decent trade in for a Subaru Impreza that I used for the down payment.