I had a conversation today with a friend who is knowledgeable about the car business.
The car companies are now more "bank" than "manufacturer," in that they are so heavily involved in the finance aspect of selling automobiles. (This has been the case for years.)
It seems that the value of the cars and trucks in this price range depreciates faster than the pay-down on the loans which are constructed to facilitate their purchase, so the "owners" end up "underwater" after a few years.
Essentially, they owe more than the car is worth, similar to the housing crisis of just a few years ago.
His opinion - it will have broader implications for the economy as a whole and doesn't bode well for our fiscal future.
Monty