"Ruger just can't win. I'm more optimistic."
This is a short & sweet observation,, yet so true.
For decades,, I've listened to the gun snobs praise Colt, S&W, Remington, Winchester, etc, while at the same time show disdain for Rugers.
Yet,, looking at it,, I truly can not understand why.
American made,, built from a small company by a dedicated hard working intelligent man. A quality product that the working man could afford. Products introduced when other companies thought the market was dead,, that were still desired.
And I know we've all heard many comments,, such as; "Their bluing isn't as pretty as XYZ," or "My XYZ shoots better than a Ruger" or a myriad of other comparisons,, that shed a negative light upon Ruger firearms.
And even the gun writers,, for decades,, heaped mountains of praise upon others,, while giving more casual support for Rugers.
Yet,, despite it all,,,, Bill's company grew & prospered. And even today,, begrudgingly in some circles,, many have to accept the fact that Sturm, Ruger & Co. is successful. Yet they still find a way to talk us down.
Many folks lamented the way Remington handled Marlin. Many have lamented the way S&W have handled Thompson Center. Many have bemoaned the way Winchester has gone to Japan.
Change can & will happen in all aspects of life including business.
I firmly believe that Ruger will do whatever it can to return the Marlin name to a place of honor & respect. I think Bill would have whole-heartily supported the purchase of Marlin Firearms.
JMO of course.