I don't understand why some FFLs charge so much for doing a transfer. Many will fall back on the "Well I'm not making anything on the sale of the gun" speil. Hogwash! The profit on most guns really isn't that high unless it is a hard to get model where people will pay most anything to get one (or you have a well established store with a lot of traffic). My daughter, who is in a retail business (manager of a Barnes & Noble university book store) discussed this with me and she agrees with me:
If the FFL is a brick and mortar business, what is the most important thing for his business. Ding, Ding, Ding, you are correct! GET PEOPLE IN THE DOOR. If you charge too much for transfers, people will not use you. So, they won't come in the door AND they will tell all their friends and their friends won't go there either.
Charge a small but fair amount to do the transfer, then when they are done with the paperwork, start the questions - Do you need a holster/carrying case? Do you need ammo? Do you need a cleaning kit? Do you need any accessories for that brand new upland game gun? Do you need.....? Firearms profit isn't always that great, but accessories - there's where the money is at. However, you can't sell accessories if people don't come into your store.
So charge your $50/$60/$70/$100 transfer fee and watch your profits walk out your door and tell at least 10 other people how they got screwed (and with the internet now, it could be 1000 people they tell) and then the FFL wonders why he doesn't make any money or get any repeat business.
I do transfers, $20 per firearm and I give a discount if a person does more than one gun at the same time (I have several who order and have me store the items until they can get in to do the transfers, usually 3-5 at a time). I also give a free transfer for every ten a person does with me (and believe it or not, I've given a fair amount of free transfers to people). I'm not a brick and mortar, I'm home based, but if I'm fair with people it comes back with repeat business and a lot of people refer their friends to me. I also have examples of my gunsmithing and Cerakoting work to be able to show people so that is in the back of their minds if they need work done.
Oops! Sorry I got off track, this was about coffee prices
