I've noticed several ads recently on the internet, and on TV, saying essentially "forget about a gun, all you need is our flashlight". While I don't doubt the value of a really good flashlight, it is a false reassurance to tell people that it will be as effective as a gun against a determined attacker. The TV ad shows the flashlight holder lighting up the burglar about to break in through a window, and leaving once he is spotted. This reminds me of the also irresponsible ads, in my opinion, telling women to carry a whistle, or pepper spray as adequate defense against an attacker. An ad that said, "ideally you should have a gun, and be trained in its use and be mentally prepared to defend yourself with this gun, but if you won't carry a gun, then maybe pepper spray, a flashlight, a whistle or a decent knife would be better than nothing" would be more rational, but it doesn't seem likely to happen.