I am 'brand loyal' to workever fills the need at the time. I wear Wrangler jeans because they fit me, last, and do not cost half a paycheck like Levis. If your choice is Levis then have at it. Same for tools, cars, TVs, shoes and do on. I know people who swear by certain brand of autos, tools, shoes, etc. Their choice. It doesn't change or affect my decisions in purchases. Sometimes I just like to take 'the road less traveled'.
