Bounty Commercial

[caryc]

Saw a Bounty paper towel commercial. Some person is looking at a tablet or what ever those things are called. Then someone spills a drink and the liquid is heading for the tablet on the table. Some hero then grabs a paper towel and stops the liquid saving the tablet.

I've got a better idea. Why didn't they just pick up the tablet?

Can you believe some genius made big bucks creating that commercial? I mean, how stupid can they get?

 

[nekvermont]

That's funny, I thought the same thing when I saw this Bounty commercial.
https://www.youtube.com/watch?v=_92UMhDoOpg

 

[Ale-8(1)]

And of course the guy ends up being the dummy.

 

[RSIno1]

Can you believe some genius made big bucks creating that commercial? I mean, how stupid can they get?

When I was writing for car magazines. I was told to dumb it down to 6th grade level. Most of the "higher" education writing rarely exceeds 8th grade. You need to know your audience. Think how much cheaper stuff would be without an ad budget added to the cost. Last year they ad industry spent 20 Billion per month. Each new car has over $1,000 in ad costs. Ford charges a national ad fee and then each zone has an ad budget they pass on to the dealers and finally the dealers spend some money getting seen. All of which the consumer pays in the end.

 

[hittman]

You need to know your audience.

^^ This! ^^

Plus ….. you’ve only got 15 to 30 seconds to get your message across or grab their attention or even p!5s them off!

 

[caryc]

That's funny, I thought the same thing when I saw this Bounty commercial.
https://www.youtube.com/watch?v=_92UMhDoOpg

Exactly the same thing, just pick it up !

Another stupid one is where a drink is spilled on the floor. It's got a big ice cube in it and they wipe up the spill with a paper towel. Who in their right mind would not pick up the ice cube first and throw it in the sink? I don't think paper towels were made for wiping up ice cubes. Moronic.

 

[JFB]

not quite as idiot, my favorite bounty
https://www.youtube.com/watch?v=6ciCfDkxYd4

 

[Fox Mike]

When I was writing for car magazines. I was told to dumb it down to 6th grade level. Most of the "higher" education writing rarely exceeds 8th grade. You need to know your audience.

When I was at the Sergeant Major Academy one of the parts of the course was writing. It has been a long time since then but one thing stressed was to know who you would be briefing and write at that level. There is a formula, long ago forgotten, that counted the words with more than two syllables and determined what education level you would be addressing.

 

[Johnnu2]

I pay some ridiculous amount to the cable company for something called a DVR (I think). I just fast forward thru all commercials. Sounds like I may be missing some good stuff.....

J.

 

[375hh1973]

I guess I watch tv to be zoned out and entertained. Never really bothered to analyze the commercials

 

[Mobuck]

"I was told to dumb it down to 6th grade level. Most of the "higher" education writing rarely exceeds 8th grade. You need to know your audience. "

^^THAT^^ causes me untold amounts of trouble. I send emailed written instructions to my employees and 1/2 the time, I get a phone call asking what I meant. It was crystal clear to myself and a couple of the others but skipped right over some.
I try to keep in mind my employees range from 8th grade education to PhD level and make an effort to not 'overshoot' the reading comprehension of some. Then you've got those who THINK they know everything, read the first sentence and then skip the rest.

 

[blume357]

Speaking of advertising... Jurasic Park was a big budget movie.. forget how many millions but a lot... then the studio spent more than the movie cost on 'marketing it'.

Marketing is the big thing these days... I've gone through many a class on it just to learn how to promote a lowly chimney sweep business... I spent a whole day getting ejumicated by J Conrad Levidson... who is he... well he has a claim to fame. RJ Renolds came to his company with a problem.. they had designed and marketed a new cigarette for women and it was not selling... what to do... Levidson came up with a marketing plan.... Guy on a horse... the Marlboro Man.... and sell the cigarettes to men....

 

[BearBio]

"I was told to dumb it down to 6th grade level. Most of the "higher" education writing rarely exceeds 8th grade. You need to know your audience. "

^^THAT^^ causes me untold amounts of trouble. I send emailed written instructions to my employees and 1/2 the time, I get a phone call asking what I meant. It was crystal clear to myself and a couple of the others but skipped right over some.
I try to keep in mind my employees range from 8th grade education to PhD level and make an effort to not 'overshoot' the reading comprehension of some. Then you've got those who THINK they know everything, read the first sentence and then skip the rest.

As a Federal biologist, most of my work was doing various analyses of potential/planned projects. I was taught to write at the 8th grade level for our supervisors and 6th grade for judges in potential litigation. One of my duties was to sometimes respond to petitions for Endangered Species Act petitions, especially those by the Center for Biological Diversity. Their petitions contained many misquotes and sheer nonsense. I sometimes thought they didn't think we would go back and check their sources and deliberately misconstrued the data.

 

[blume357]

Okay, I have a question for you folk in regards to the conversation... and maybe it's my lack of higher education... what higher education I got was not in literature even though I did take writing classes while studying for radio and TV.. how do you 'scale down' to 8th or 6th grade? Is there some kind of written scale or computer program or such the tells you what level you are writing on?