Beretta's skullduggery, revealed

[Ale-8(1)]

https://www.businesswire.com/news/h...or-Berettas-Attempt-to-Seize-Control-of-Ruger

Lengthy, but revealing. Beretta has tried every trick they can think of to get control of Ruger. Bad dealings, for sure. :eek: :mad:

 

[rugerguy]

oh-oh, sneaky dealings indeed, bastardos.....liked it when it was family owned and operated, the old man is spinning in his grave...........:(

 

[Watertender]

Hey Beretta... VAFONGOOL!!

 

[gunzo]

Is or is not this typical of a take over,,,, or a hostile takeover?? Or simply an attempt to buy under todays business dealings? Looking for the definition here,,, out of my wheelhouse.

From where I sit Beretta wants Ruger & wants a discount due to Rugers slowdown. Is that out of line? Again, just asking. Seems like wheeling & dealing to me.

But the interesting part is that Ruger is not saying no, hell no or the like. if I read it correctly, Ruger is open to negotiations with Beretta on the subject.

 

[ex13F]

I guess I have all the Ruger's I need?

 

[DGW1949]

From post #4:
"But the interesting part is that Ruger is not saying no, hell no or the like. if I read it correctly, Ruger is open to negotiations with Beretta on the subject."

Yeah, either that, or their "negotiators" just like taking European vacations at company expense..LOL.

DGW

 

[Ale-8(1)]

Hey Beretta... VAFONGOOL!!

Yeah . . . what(ever) he said.

 

[Kevin]

Is or is not this typical of a take over,,,, or a hostile takeover?? Or simply an attempt to buy under todays business dealings? Looking for the definition here,,, out of my wheelhouse.

From where I sit Beretta wants Ruger & wants a discount due to Rugers slowdown. Is that out of line? Again, just asking. Seems like wheeling & dealing to me.

But the interesting part is that Ruger is not saying no, hell no or the like. if I read it correctly, Ruger is open to negotiations with Beretta on the subject.

I’m not an expert at all, and I don’t know if this article is slanted or not. But it sure makes it sound like Beretta is not being amicable about the whole thing.

In fact The article makes Beretta out to be pretty mean.

I don’t think business negotiations are done like that.

Last summer my wife’s company merged with another company and it wasn’t handled like that at all. And then last month they bought out another company. That was a take over but still didn’t go like this.

 

[Bullthrower338]

One thing that was put in place is stock holder protection plan or a poison pill. This will hopefully prevent a “hostile” takeover! Now board approval could render this option useless as they already have 4 beretta board members.

 

[Watertender]

Yeah . . . what(ever) he said.

My Sicilian grandmother had a whole bunch of words that fit the situation. Salamabeech Bastio Bootonna!!!

 

[tazbigdog]

Things must be really bad for Beretta!

 

[the_leper_colony]

Reminds me of the mob boss in the movie Johnny Dangerously:

:)

 

[protoolman]

Now that we know the company is no longer family run it will be traded, diluted whatever, forever. Just like any company. Collectors will point to all the old family run guns as the glory days. I suggest the amount of blued steel and walnut will essentially be a very small part of the company going forward. Single sixes will probably be entirely scrapped for the new cheaper replacements for instance. Plastic 9mms will be the main sales model. Inevitable without family left.

 

[kentucky yeti]

I’m not an expert at all, and I don’t know if this article is slanted or not. But it sure makes it sound like Beretta is not being amicable about the whole thing.

In fact The article makes Beretta out to be pretty mean.

I don’t think business negotiations are done like that.

Last summer my wife’s company merged with another company and it wasn’t handled like that at all. And then last month they bought out another company. That was a take over but still didn’t go like this.

I'm guessing you have never been a part of a hostile takeover attempt. In those instances, there is zero communication or goodwill toward the targeted party. Even if the attacking company loses their takeover bid, they generally have forced the defending company to bankruptcy, or nearly so. I assure you- business "negotiations" are done like that frequently.

 

[NH Rugerman]

There are two sides to every story and to every negotiation, when in business negotiations, I always start off by asking for much, much more than I actually am willing to settle on. Then when the other guy gets the deal that he “negotiated and beat me up to agree upon” he thinks he won, when actually, I still ended up with more than i was willing to give up.

The Art of the Deal….be tough, then become a softy….you win, the other guy thinks they did, and everyone is happy.

The question always is, “who has skin in the game, and what will it take, at a minimum, to get them onboard?”
Sadly, Beretta has the upper hand because they are strong right now and Ruger is weak….and SEEMS like it has lost its way.

Most stock holders are institutional and not fans of SR & Co., they will take the deal if they can get a better return on their investment in the short term and move their investments elsewhere. In this case, does it look like the democrats will take control of the congress and the presidency in the next elections? IF yes, hold, if not…selling maybe your best option, there is a glut of firearms and the market is truly saturated….AR15’s are stacked like cordwood in warehouses all over.

 

[Yaworski]

option useless as they already have 4 beretta board members.

Huh?

 

[RoninPA]

My Sicilian grandmother had a whole bunch of words that fit the situation. Salamabeech Bastio Bootonna!!!

"Fungool" (often heard as va fangool or vaffanculo) is a highly offensive Italian vulgarism meaning "go f*** yourself". Derived from Sicilian (vâ fa' 'n culu) and adapted into Italian-American slang, it is a very rude, taboo phrase used to tell someone to go away or to express extreme anger.

I'm going to sit back and wait to see what happens. At my place in life right now, I would not really like to see Beretta take over but I can't do anything to change things unless I win a couple billion dollar lottery and decide to purchase Ruger myself.

 

[badguybuster]

Based on Ruger's response it seemed like an attempted hostile takeover

 

[sceva]

An the mother corporation of an aerospace company I worked for in Ohio was subjected to a hostile takeover ( leveraged buyout) by an outfit known for buying, selling any and all for a quick profit and leaving the now closed companies and former employees behind. In order to fight it they dipped into pension funds and any other source of funding in order to buy back enough stock to ward it off. They were successful but nearly bankrupt with the only option of selling some of their assets. Problem was the only ones profitable art the time their two aerospace divisions so on the block we went. It looked like one of our main customers would buy us when out of left field came an unknown with shady 100% financing from un-named partners. Started a downward spiral with the result they the new owner barely stayed out of prison, the company went thru a couple of other buyers and was then closed permanently. A company that had been one of the backbone employers in the area was gone and a lot of good people out of work and unable to find jobs locally that paid anyways near what they were used to.

Hostile takeovers seldom work out well for the previous owners and employees.

 

[Bullthrower338]

Huh?

I read another article, evidently wrong that said 4 board members had been appointed. Not beretta people.

 

[gunzo]

Beretta released a rebuttal to Ruger's claims today. Sorry I don't know how to link it.

But it looks like Beretta is pretty serious in it's vaguely veiled attempt at wanting to help. They seem to me to really want Ruger, and it read like it could get ugly.

 

[txramfan]

Beretta released a rebuttal to Ruger's claims today. Sorry I don't know how to link it.

But it looks like Beretta is pretty serious in it's vaguely veiled attempt at wanting to help. They seem to me to really want Ruger, and it read like it could get ugly.

Here you go , I hope

www.marketwatch.com/story/beretta-says-it-did-not-seek-to-take-control-of-sturm

 

[badguybuster]

An the mother corporation of an aerospace company I worked for in Ohio was subjected to a hostile takeover ( leveraged buyout) by an outfit known for buying, selling any and all for a quick profit and leaving the now closed companies and former employees behind. In order to fight it they dipped into pension funds and any other source of funding in order to buy back enough stock to ward it off. They were successful but nearly bankrupt with the only option of selling some of their assets. Problem was the only ones profitable art the time their two aerospace divisions so on the block we went. It looked like one of our main customers would buy us when out of left field came an unknown with shady 100% financing from un-named partners. Started a downward spiral with the result they the new owner barely stayed out of prison, the company went thru a couple of other buyers and was then closed permanently. A company that had been one of the backbone employers in the area was gone and a lot of good people out of work and unable to find jobs locally that paid anyways near what they were used to.

Hostile takeovers seldom work out well for the previous owners and employees.

Pretty common these days by these big hedgefunds

 

[AzGeno]

---

I question why Ruger did not offer a board seat to Beretta, the largest stockholder, during the BoD Refresh? Something doesn’t sound right.

Beretta’s full response can be found on ReLoadRuger.com
Here are some highlights:

Mar 10, 2026 12:30 PM Eastern Daylight Time

Beretta Holding Responds to Ruger’s Blatantly False and Misleading Statements​

Did Not Seek “Control” of Ruger; Proposed a Strategic Minority Investment on Market Terms that Would Benefit All Shareholders
Highlights that Ruger’s Recent Board Changes Leave the Longstanding Sphere of Influence Around Board Leadership Largely Intact
Ruger’s Attempts to Suggest Potential Regulatory and National Security Issues Are Transparent Scare Tactics Aimed to Distract from the Board’s Oversight Failures
Disappointed the Board Chose to Egregiously Breach Confidentiality Agreement with Beretta Holding Rather than Continue Private Discussions to Finalize a Strategic Collaboration
Remains Committed to Reaching a Constructive Solution that Would Help Reverse Persistent Underperformance – Underscored by the Company’s Disappointing Full-Year Results​

​

 

[Delbert]

Will this mean in the close future we'll have guns called, "Rugetta". Wouldn't bother me, they're both top tier gun makers of the world.

 

[Randyzzz]

It would really tick me off if Ruger started issuing LOA’s again, and Beretta was on the letterhead. Just saying…

 

[M118LR]

Wonder how the folks that used to work for Marlin feel about this?

 

[sceva]

I didn't like it when Ruger stopped using the SR logo and went to just R.

 

[ArizonaTea123]

Remember the AMF Harley Davidsons? Supposedly the quality went down after AMF bought them.

 

[gramps]

My Sicilian grandmother had a whole bunch of words that fit the situation. Salamabeech Bastio Bootonna!!!

Watch your mouth!!! That Sicilian grandma might appear with a bar of soap? Lol
gramps