Beretta Holding Comments on Ruger’s Disappointing Q4 and FY 2025 Results
Business Wire
5 min read
Warnings Deterioration and Strategic Missteps Under Current Leadership
Questions Management’s Innovation Narrative Amid Falling Prices and Margin Compression
Contends Further Change is Urgently Needed in the Boardroom to Address Underperformance and Restore Accountability
LUXEMBOURG, March 05, 2026--(
BUSINESS WIRE)--Beretta Holding S.A. ("Beretta Holding" or "we"), a family-owned group leading the global premium light firearms, optics and ammunition industry and the largest shareholder of Sturm, Ruger & Company, Inc. ("Ruger" or the "Company"), with 9.95% ownership of the Company’s outstanding common stock, today issued the following statement regarding Ruger’s recently reported fourth quarter and year-end 2025 results.
As a reminder, Beretta Holding previously announced it has nominated a slate of four highly qualified, independent director candidates for election to the Company’s Board of Directors (the "Board") at the 2026 Annual Meeting of Shareholders (the "Annual Meeting"). Visit
www.ReloadRuger.com to learn more about our campaign and sign up to receive important updates.
"The Company’s fourth quarter and full-year 2025 results underscore a clear and growing disconnect between management’s rhetoric and actual performance – a disconnect that cannot be explained away as cyclical or temporary headwinds. Instead, these results appear to reveal a management team and Board that are failing to execute effectively and are doubling down on a failed strategy that is eroding value for shareholders, employees and customers.
Based on Beretta Holding’s centuries of operating experience in the global firearms industry, including significant manufacturing and commercial operations in the United States, we review these results with a practical understanding of what disciplined execution and profitable growth should look like. Through that lens, the trajectory reflected in Ruger’s recent performance is deeply concerning.
Ruger reported what superficially looks like modest top-line growth – 3.6% for the fourth quarter and less than 2% for the full year – yet this figure masks the reality that revenue growth lagged inflation and came at the expense of profitability. Gross profit declined by 18.7% for the fourth quarter and by 29% for the full year, indicating that the Company’s strategy relies on buying sales at the expense of margin expansion and shareholder value. Management and the Board have so little real ‘skin in the game’ that they simply do not bear the brunt of their underperformance in the same manner that Ruger shareholders do.
To hear Beretta's position, visit -
www.ReloadRuger.com
