I've heard the same ads, increasingly over time. I have no idea how prevalent the crime of "stealing" title to someone's home is, but the concept is pretty scary. But I also understand the concept of being "insurance poor". You can imagine all sorts of things that it might be nice to be insured for, but you could spend yourself into poverty and then have to almost hope one of these disasters occurs so that you can collect on the insurance that you have been paying for.
One of my son's used to be a computer fraud investigator with the Attorney General's office of a midwest state. He worked on many identity theft cases and knew of horror stories about the difficulties in getting some of these cases resolved by the victim. But he advised against paying for protection as is advertised endlessly, like Life Lock. He believed that despite their claims they really did little for you. He advised me (and I took that advice) to institute a "security freeze" with the three national credit bureaus. It cost me a one time fee of $10 for each of the three, for myself and my wife, for a grand total of $60. If anyone seeks to open a credit account, or a utility account in my name, or in any way is trying to secure credit or borrow funds where a credit check is run, they get no info on me because of the "freeze". It is a bit of a pain when I do want to apply for credit, as I have to call the credit agency and temporarily life the security freeze. When I financed a car a few years ago, I had to lift the freeze on all three credit bureaus because the lender would not tell me which agency their used. It took a few phone calls and was not really a big deal to go through the process. Essentially now I don't worry about identity theft, and I think the same would apply for this "title" theft issue.