Every page on Ruger's website, all the Instruction Manuals (including the one for the new gun here in question) and in fact all my New Model guns carry the inscription of Sturm, Ruger & Company, Inc. I have no idea what team of lawyers thought it would be a good idea to remove the "S" from the trademark "Phoenix" symbol, but IMHO it was in the poorest of taste. Makes no difference how long Mr. Sturm has been gone, Henry Ford has been gone a long time, too, and yet his name still graces the hood/grille ornament of all the products of his namesake company.
I have bought some New Models with the "S-less" grip medallions, but I did so with a mental tip of my hat to Alexander Sturm . . . who designed the "Phoenix", by the way.