yes, we know what and how they got the finish but in the picture it appears lighter than what they usually do ( just the camera and its lighting?),,but the proof in the pudding is that box and the label...says what it is.........and you cannot "replicate" that target gray, thats why it is NOT offered anymore, stainless is soft on the surface and that did not hold up well at all with hard use ( misuse?) I never liked it...........wish I had a nickel for every two stainless guns I have refinished over the years..