- Joined
- May 29, 2011
- Messages
- 2,497
There is a whole lot of history of the LCP beginnings and why it became so popular. One was timing. More people started EDC and this was the first time a small pocket gun received so much notoriety. Ruger invested a ton in advertising. It was featured in just about every magazine and media. Most do not remember the dedicated forum "ELSIE PEA". At that time there was not much to compare it with, at least for the General Public. Yes, they became very popular. But that does not mean great quality. It was fantastic Marketing at it's finest. Many that were dedicated pocket gun shooters, would learn that they were "Throw away guns". Shoot then enough and they would fall like a cheap lawn chair. I remember so many times of watching sales at the local LGS'S, Women were big purchasers because they were so small and "cute",I like it! A lot of good features at an affordable price. I just hope they don't recall it three weeks from now.
Remember that time when Ruger introduced a copy of the KelTec P3AT and everyone moaned and complained? Word on the street was that it was doomed to fail. 2 million LCP's later….
Ruger understood Marketing. There were selling the Sizzle, NOT the Steak. I remember so many times, someone would come in and want a small gun, and the clerk would show the LCP. One thing they would do would be to bring out the Sig 238, which is a much more prized firearm. But the clerk would show the so called benefits of the LCP which was size and lower weight and mostly Lower COST. And They would talk about Ruger's great customer service. The ranges were filled with people shooting these guns. I would guess 95% if the shooters could not shoot them worth a damn. Not many women ended up liking them and most people did not shoot them much at all. People would make all kinds of excuses on the internet. Like they are just bug guns, gut guns, carry often shoot little etc.
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