I don’t know what others have heard but I was told Ruger lost money on every Gold Label they sold. I believe it – without hesitation.
To me, Ruger Firearms have always reflected the very best ‘Made in America’ has to offer: Rock-solid, functional, no-nonsense value a person would never regret owning.
The Gold Label, in my opinion, reflects the same genius as any firearm Mr. Ruger (and his Associates) have ever produced - and raises the bar to a new level. We see the masterful finesse of Mr. Ruger, the GunMaker, in his Gold Label in a way never before revealed. But it came at a price.
I have handled a number of European, English, and American Doubles. The Gold Label need make no apologies to that audience.
The Gold Label, in my humble opinion, is a bit of a miss-fit in the Ruger stable of firearms and also within the framework of the Ruger production model. Clearly, the Side-by-Side was a passion for Mr. Ruger. As evidenced by the Gold Label, Mr. Ruger masterfully produced a hand-fitted shotgun that swings as effortlessly as a pool cue – with more aesthetic and historical refinement than most upland hunters could ever appreciate.
Will it ever be produced again? Since I am now fortunate enough to own one, I am a little indifferent. But this is certain IF the Gold Label returns: Never again will we see as much value for anywhere near the price point as was offered by the originals. Thank you, Mr. Ruger.