I see that your customer will walk on a $5000 appliance package when he can get it for $20 less somewhere else. Tells me that you should tell the customer you will meet the price if he buys it from you. The only thing here is $20 less profit to you and you get to keep the customer.The average consumer is driven by price. Why buy shoes that will last 20 years for $200 when you can get shoes that last 1 year for $50.
I've had customers who will walk on a $5,000 appliance package because they can get it for $20 less someplace else. I've had customers walk and drive 30 miles because they can save $10 in sales tax.
The American consumer demands quality products and good customer service but is unwilling to pay for either.