Commercial Double Speak

[caryc]

Have you seen the latest Quaker Oats commercial? It's got some miracle stuff in it that traps some bad cholesterol and "shows it a thing or two".

Just what exactly is "shows it a thing or two" supposed to mean. :mrgreen:

 

[Conservative]

Absolutely nothing.

William Lutz wrote a book titled "Doublespeak" entirely devoted to marketing baloney words like: "Like New and Improved".

Or the medical profession coming up with lengthy, tortured junk words that ultimately meant: The patient died, but went on for many paragraphs it was called a blah, blah, blah event. Oh no, can't say he simply 'died'.

Advertising/Marketing is so filled with poly-syllabic garbage it's to be ignored.

We do it to ourselves, example: My Mother passed on. Really? She was a non-believer. Wouldn't it have been simpler to say: She Died, because believe it or don't, people still that. Fairly simple to understand.

 

[Ale-8(1)]

Geeze, that's a really old expression. When trading insults on the playground in elementary school one of the more serious threats was always "Oh yeah?!? You mess with me and I'll show you a thing or two, Buster!!"

This followed lesser insults like "So's your old man!" and "You and which army??" and "Your mom wears army shoes!""

Serious stuff, that.

:shock: :mrgreen: :mrgreen: :shock:

 

[SR1911SHOOTER]

In the last month or so, I have counted new medicines with gobbledegook names.
WHy not just a common sense name? I think the marketers believe we will
buy something if it sounds ladedah!
Blackie

 

[gasbag]

That's weird.
I was under the assumption that all commercials, by law, have to be truthful,
accurate in their facts and presentation and must clearly state all claims
alphabetically with no unverifiable statements.
Worrying about commercial content is like going to a group meeting for
pathological liars and expect to make progress.

 

[Jeepnik]

In the last month or so, I have counted new medicines with gobbledegook names.
WHy not just a common sense name? I think the marketers believe we will
buy something if it sounds ladedah!
Blackie

Because a simple name like cholesterol medicine #3 makes sense. That, and the folks working for the pharmaceutical companies that make up the names would be out of work.

And if you think the names you see on commercials are bad, you ought to see the ones the companies come up with as their "official" names. I swear folks take Latin and Greek in school just to be able to name drugs.

 

[Jeepnik]

That's weird.
I was under the assumption that all commercials, by law, have to be truthful,
accurate in their facts and presentation and must clearly state all claims
alphabetically with no unverifiable statements.
Worrying about commercial content is like going to a group meeting for
pathological liars and expect to make progress.

Ain't listened to any of the commercials for vitamins and supplements lately, have you? But the lawyers always have a low volume, high speed denial at the end.

 

[Snake45]

Have you seen the latest Quaker Oats commercial? It's got some miracle stuff in it that traps some bad cholesterol and "shows it a thing or two".

Just what exactly is "shows it a thing or two" supposed to mean. :mrgreen:

It means the same thing as "Love--It's what makes a Subaru a Subaru."

 

[Jeepnik]

Have you seen the latest Quaker Oats commercial? It's got some miracle stuff in it that traps some bad cholesterol and "shows it a thing or two".

Just what exactly is "shows it a thing or two" supposed to mean. :mrgreen:

It means the same thing as "Love--It's what makes a Subaru a Subaru."

Well, there was a time in an Outback... Nah, I better not go there SWMBO probably wouldn't like it.

 

[Conservative]

Of course, much of this complaint isn't for me.

Why?

We record anything we're interested in viewing on t.v.

Commercials simply get zapped with blinding speed.

 

[Bob Wright]

Absolutely nothing.

William Lutz wrote a book titled "Doublespeak" entirely devoted to marketing baloney words like: "Like New and Improved".

Or the medical profession coming up with lengthy, tortured junk words that ultimately meant: The patient died, but went on for many paragraphs it was called a blah, blah, blah event. Oh no, can't say he simply 'died'.

Advertising/Marketing is so filled with poly-syllabic garbage it's to be ignored.

We do it to ourselves, example: My Mother passed on. Really? She was a non-believer. Wouldn't it have been simpler to say: She Died, because believe it or don't, people still that. Fairly simple to understand.

Strange you mention that. My pet peeve for some time has been those euphemisms for "died."

Years ago people often said ".......passed away" now its just "passed." And at church, "He went to be with the Lord." or some such pious remark as that.

And another thing:

Our former music director was from Indiana and taught choir members to respond to a compliment with "Praise the Lord." I told him several times that he was in the South, where courtesy preempts piety. Just say "Thank you."

I approve of genuine Christian living, piety not so much so.

Bob Wright

 

[Bob Wright]

Oh, yes! One of my favorites is the truck commercial with "Real people. Not actors."


Bob Wright

 

[Dan in MI]

Oh, yes! One of my favorites is the truck commercial with "Real people. Not actors."


Bob Wright

That is the one truthful thing on TV. Actors are not real people.


It's no different in gun rags. I used love picking out the doublespeak. Early in the article it describes the awesome 3" groups. Some where in the end you read "in our ten foot test range....."

 

[JFB]

That is the one truthful thing on TV. Actors are not real people..

:lol:
I am glad I just put the glass down before I read that!

 

[caryc]

Of course, much of this complaint isn't for me.

Why?

We record anything we're interested in viewing on t.v.

Commercials simply get zapped with blinding speed.

Duh....even us backward hicks here in California have DVR's Yes most of what I watch is either recorded or on Netflix or Amazon Prime. I'll bet even you have seen a commercial or two although you won't admit it.

 

[eveled]

With a name like Smuckers it has to be good.

 

[gramps]

As a nurse, I am not allowed to "make a diagnosis". So when a patient has circled the drain. I call the doctor and state "the patient no longer has vital signs". You would be amazed at how mad doctors get if I told them the pt had died!
gramps

 

[caryc]

As a nurse, I am not allowed to "make a diagnosis". So when a patient has circled the drain. I call the doctor and state "the patient no longer has vital signs". You would be amazed at how mad doctors get if I told them the pt had died!
gramps

As an EMT if we came up on an auto accident scene and a guy had his head cut off, he was a "possible" DOA.

It takes ten years of schooling to see that the guy is actually dead. :mrgreen:

 

[coach]

A thing or two. A jab and an uppercut. Enough the settle the argument.

 

[blume357]

"High strength space age polymer"


Way back when in the movie 'The Graduate' they had another term for it:

Plastic.