I think Ford does the same thing. Maybe others too.
So the dealer had 20 customers wanting the same car. They took the route that would do 2 things - not pick a favorite customer and more importantly for their bottom line auction it off.I wanted the new Shelby Mustang when it was reintroduced back in the mid 2000’s. Went to the Ford dealer I had previously bought a Mustang GT from the dealer owner. We were on good terms and so I figured he’d do a fair job at getting me one. So, I talked to him and right away he said, sure Dennis you’re good to go, they’ll be coming in about 6 months and I’ll call you then. I was quite happy leaving the dealer.
Fast forward about six months and I get a call from Dan. He says, good news they’re coming in soon and your on the list. I said great now what? He said, you’re on the list for the auction. We’re auctioning off the two or three Shelby’s that we‘ll be getting. I’m trying to keep my cool and ask him how many on bidders on list, he said about 20.
I lost my cool and blasted him with both barrels. I’m my saltiest Navy language I told him where I stood with him and his business practices And hung up. Within a couple days I drove off the lot at my local Chevy dealer in my brand new C6 Corvette( a little below list) and never to looked back.
By the way, That Ford dealer went belly up within 2 years.
I don’t play those gouging games with any company’s including guns, ammo like CTD and cars ( McCarville Ford).