Maybe it's happening in your neighborhood, too, but the basic blue 10/22 is on sale for $179, here in the Valley. They always have gone on sale, often, but this is lower than I've seen, for quite some time.
Routinely $199-$219 around here when a sale in going on. Occasionally it'll be a package which includes a low-end scope mounted on it. Cabela's does this every other month or so alternating models.