I hate to be 'negative', but, perhaps the real reason for their revolutionary approach is to MAKE A TON of money. It's really not a new thing to put less of anything into a package; they may have gotten the idea from "Chock ful o'Nuts" or "Maxwell House" or ........ On the other hand, it still is a beautiful day and we should all enjoy it ..!!!
IMHO of course,
J.