Now that I've had my tantrum . . .
The "comparable" Single-Six is a steel-framed, nicely-blued revolver with fixed sights but including a Magnum cylinder for $699 MSRP.
https://ruger.com/products/newModelSingleSixConvertible/specSheets/0629.html
Yep, a big difference between that and the Wrangler. For many, that's a rather serious consideration, even though the Magnum cylinder might have limited appeal. Considering a "new generation" of gun buyers who might not be as wed to traditional construction and finish as some of us Olde Phartes I can see the appeal. And as mentioned, quite a few Olde Phartes might just see this new thing as more of a Ruger-themed toy than a serious firearm or just a working farm gun that they aren't afraid to get a little dirty on a daily basis. There are some new realities in play here, I understand that.
If the things have a decent "feel" and are as accurate as their Single-Six counterparts, Ruger might just sell a couple bazillion of them. Also, I note that they come in various colors, which seems to be a major sales point these days.