I'm kinda thinking this is the AR compatible .375 Winchester. Or the cartridge that will do what the .375 did, but become a lot more popular. Nothing flashy; not very fast; bullets a bit light for the bore diameter. But out to 150 yards, it should drop fair to middlin' size whitetails and hogs pretty consistently, with a minimal amount of recoil, out of AR platform guns, compact bolt action carbines, and we hope, soon, Mini-350s. It's almost but not quite, a .35 Remington. Which is a pretty decent short-range deer & hog cartridge. So, what's not to like? Is it better than a whole lot of other cartridges out there? No. But it seems it will do the job for the AR crowd, which is always growing, so why not?