Is anyone here aware of (roughly) the percentage of Ruger's profits that come from Non Vaquero(or New Vaquero) single actions? Maybe they are trying to (as Chad has suggested) move in a new direction by symbolically leaving out the "S." Management or marketing strategies sometimes try to create the appearance of an old or obsolete idea in order to show that they are on the cutting edge of exciting new stuff(that we really don't need.) The "Hard 'R'" logos and some other recent products without the "S" are focused on the new "tacticool" stuff, and it might actualy be a good move from a profit/statistical standpoint. A few years down the road they might start marketing the old fashioned/ traditional look and feel of the single actions again. There is a lot more competition by the other quality single action companies now than there used to be, and it probably doesn't look good to have Ruger single actions being compared negatively to others, even if they are priced much higher. It would be interesting to see what Ruger could do if they decided to try to take back market share from BFR, Freedom Arms, etc. by tightening up the tolerances and producing much higher quality single actions. I still like the Old Models, and they suit my needs fine. :?:
